NextBoat: an AI-native CRM & brokerage platform for the boating industry
A ground-up platform for how boats are bought, sold, and brokered — public AI marketplace out front, full dealer CRM and financial analytics behind it.
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The challenge
Boat dealers and brokers were running their business on spreadsheets, generic CRMs, and disconnected listing sites. Nothing understood the marine sales cycle — surveys, sea trials, closing paperwork — or tied inventory, leads, and financials together. Buyers, meanwhile, had no smart way to find the right boat.
What we built
We built NextBoat as two connected products: a public, AI-powered marketplace that helps buyers find the right boat using real-time market data, and a back-office platform that gives dealers a complete CRM, inventory system, and financial command center.
The deal pipeline is modeled on how boats actually sell — from inquiry through survey, sea trial, and closing documents. A financial dashboard tracks revenue, gross-profit leaderboards, and inventory aging, while a Claude-powered AI Insights layer surfaces what to act on next.
