Broker CRMs, listing sync, inventory feeds, and lead routing that understand how boats are actually sold. I built NextBoat, an AI-native CRM and marketplace for the marine industry, and I build the same kind of system for brokerages that have outgrown spreadsheets and generic CRMs.
A brokerage runs on a handful of things: the listings, the buyers asking about them, and the paperwork between an offer and a closing. Most brokerages hold that together with a spreadsheet, a listing site's back office, and a CRM built for selling software subscriptions.
Stages that match the real cycle: inquiry, showing, offer, survey, sea trial, closing. Every buyer, every boat, every document in one place, with the follow-ups that fall through the cracks assigned to a person and a date.
Your inventory is the source of truth. Listings, specs, photos, and prices flow out to YachtWorld, Boat Trader, and your own site from one record, with logging and alerts when a feed rejects a listing.
Central agency and co-brokerage listings, spec sheets, survey history, and photos, structured so they can be searched, filtered, and published rather than retyped.
Inquiries from your site, listing portals, and email land in one queue, get assigned by boat, broker, or territory, and are answered from the CRM with the history attached.
If the public site works apart from the listing plugin, I fix or replace the plugin and feed it from the inventory. If the site is the problem, I rebuild it on Laravel with the listings built in.
A public, searchable marketplace on top of the inventory, the way NextBoat does it: buyers find the right boat, and every inquiry lands in the pipeline with context.
I've spent years on the integration side of Laravel work: payments, CRMs, and messaging. For brokerages that means the listing portals, the money, and the conversations all talk to the same system.
| Listing portals | YachtWorld, Boat Trader, and similar feeds, in and out |
| CRM and marketing | HubSpot two-way sync, so marketing sees deals and brokers see campaigns |
| Payments and deposits | Stripe for deposits, escrow-adjacent workflows, and invoicing |
| Messaging | Twilio SMS for showing confirmations and follow-ups; transactional email |
| Documents | E-signature providers for listing agreements, offers, and closing packets |
| Hosting | AWS or Forge, with backups and zero-downtime deploys |
You walk me through how a deal moves today, where it stalls, and which portals and tools are involved. You leave with a ballpark and a recommendation on where to start.
I map the data (boats, buyers, deals, documents), the integrations, and the screens brokers need, and turn it into a fixed-price plan in phases.
The pipeline and inventory ship first, then listing sync, then lead routing and reporting. Brokers use each piece as it lands, and their feedback shapes the next one.
Feeds change, portals change their rules, and the business grows. I keep the system running and extend it, or hand it to your team with documentation.
Either. Most brokerages keep their public site and I build the CRM, listing sync, and lead routing behind it, or fix the listing plugin that is already there. If the site itself is the problem, a rebuild on Laravel with the inventory as the source of truth is the cleaner path.
Yes, as far as each platform allows. Most listing services expose a feed or an API for importing and exporting listings; I build the sync around what your specific accounts support, with logging and alerts so a broken feed is caught before a buyer notices a stale listing.
With the deal pipeline and inventory, because that is where deals are lost. A brokerage CRM that models inquiry, showing, survey, sea trial, and closing docs replaces the spreadsheet on day one; integrations come after.
Yes. Dealers care more about new inventory, floor plan, and manufacturer feeds; brokers care more about central agency listings and co-brokerage. The platform is shaped to whichever you are, and the boat dealer page covers the dealer side.
A focused build such as listing sync or a lead-routing fix is a fixed-price project. A full brokerage CRM is scoped after a short discovery. Either way you get a fixed quote before work starts, not an hourly guess.
I do. I am a principal architect, not an agency with a sales layer. You get one senior person who designs, builds, and supports the system, based in North Carolina and working with brokerages across the US.
A 30-minute call. You'll leave with a clear read on where software would actually help, a ballpark, and a suggested first phase, whether or not we work together.